Bring yourself up to speed with our introductory content. Once youve clarified the overall company strategy and dependencies, you are in a position to think about the overall mobile strategy for your team. The enterprise mobility foundation does not suggest your organization should adopt all these policies, but offers. It is typically developed at a high level within the fir.
But how you build, maintain, and deploy mobile apps remains the source of great debate for cios and developers alike. Managing data as a corporate asset 1 creatingan enterprise data strategy managingdataasacorporateasset bywayneeckerson. Sharma points out that mobile app security extends beyond specific apps or even an app store, which provides basic controls over which apps employees use. Ten steps to developing a winning mobility strategy. And yes, it is late in the game as enterprises were defining their mobile strategies and building mobile apps long before apple released the iphone in 2007. Develop mobile apps on a purchased mobile middleware platform work with a local, regional, or national system integrator to develop purchase via a mobile service provider portal site use a mobile extension of an existing packaged app from the vendor custom apps developed by a localregionalnational external developer. Enterprise mobile strategy resources and information searchcio. Seven steps to create an unbeatable enterprise mobility strategy. As we will see later, it is the allocation of resources that ties the civilian use of strategy to its military origins. The importance of mobile strategy kc web design fox web. Its also more than the sum of mdm and mobile security tools. As more workers have bought smartphone and tablet computing devices and have sought support for using these devices in the workplace, emm has become increasingly significant.
This essential technology allows it to support multiple platforms and form factors. Six building blocks for creating real it strategies all enterprises claim to have a welldefined business strategy, but most do not a major hurdle facing it strategic planners. Enterprise mobility is a top ranking issue for many cio s said an effective mobile strategy. Businesses know that many users are accessing their web content via mobile devices so theyre adjusting and planning accordingly. Enterprise strategy deals with the issues that affect the firm as a whole. Using environmental models such as slept analysis or porter. Seven steps to create an unbeatable enterprise mobility. A roadmap describing phased release can be drawn after taking inputs from all the teams. Rethinking enterprise mobility strategies by embracing a personaguided approach to mobile apps, organizations can challenge the status quo and ensure proper business relevance of all user profiles, both inside and outside the companys four walls. Apr 07, 2020 and most importantly, your mobile strategy will be directly impacted by this analysis.
Companies provided mobile employees with a smartphone, negotiated a good carrier rate plan and then, they were done. The next two sections will help identify best practices from a business and technology perspective, respectively. Enterprise cloud strategy, 2nd edition is organized for cloud experts and novices alike, with chapters dedicated to understanding the different types of cloud, application models, and cloud journeys. Businesses of all kinds are realizing that they dont need just one app, they need dozensif not hundredsto meet customer, supplier, and employee demands. Your roadmap should help guide you through the process. There are a lot of questions youll need to answer as you set your enterprise. The 3 different types of 5g technology for enterprises.
Like it or not the mobile revolution is upon us, and businesses who want to stay in the game must consider integrating an enterprise mobile strategy into their existing technology infrastructure. The first thing you need to do is define your organizations mobile goals so that you can guide the. Internal mobility as an enterprise success strategy is internal mobility a key for your enterprise s success. Heres the enterprise mobile strategy for 2020and beyond. Vst developing a modern mobile app strategymobile apps are important. The lack of foresight and inability to form a holistic enterprise mobile strategy prevents organizations from harnessing good returns on their mobile related investments. Apr 04, 2015 7 mobile strategies your business needs to implement. Pdf mobile web strategy for enterprise success ijwsc. Increase the productivity and effectiveness of the states increasingly mobile workforce through efficient provisioning and technical support. E3 enterprise strategy revision summarise acorn live. But a business strategy can be inferred from the operational choices made by the enterprise, and be used to create an it strategy that fuels business success. Before we start thinking about mobility strategy, it is useful to understand a bit more about mobility. The answers help you guide the mobile strategy and identify where mobile technologies can make a difference.
While delaying the replacement of older devices may seem like a costsaving approach, the reality is that the growing it support costs of these devices combined with the time users. Here the enterprise mobile strategy for 2020 and beyond. Building a nextgeneration enterprise mobility strategy. The views, opinions and information expressed in this book, including.
Guidelines for managing the security of mobile devices in. Remember to consider the company culture and misconceptions before implementing enterprise mobile strategies. Overcome the challenges of enterprise mobility and seize the opportunities in transforming your organization. Apr 01, 2016 how to create enterprise mobile strategy. About this guidebook contd this document is meant to be a tool for it and line of business decision makers who are struggling to define a mobility policy for their organization. The looming reality of an always on always connected world is turning the actual world on its edge. Chapter 2, defining business value chapter 3, mobile business challenges chapter 4, a mobile strategy framework chapter 5, mobile development chapter 6, mobile security and management chapter 7, mobile. How to create a mobile strategy for your business its not guesswork. A plan of action to capitalise on new opportunities, and manage threats posed by mobile computing. Take a holistic view of the enterprise wide mobility needs.
It used to be that a business only needed a good website to be visible in the internet world. If you want to refresh yourself on the benefits of mobile solutions, read our blog post on creating an enterprise mobile strategy. Simplify enterprise mobility with oracle mobile platform. Building a nextgeneration enterprise mobility strategy requires clientaware cloud capabilities. Selecting which functionality, what platform, and how urgently the apps need to get to market is all part of understanding the overall mobile strategy and is mapped out on the mobile roadmap. This ebrief is the first in a twopart series presenting the results of our annual survey. Leading in the age of mobile first download pdf managing enterprise mobility and maintaining operational visibility of mobile usage used to be simple. Youd be surprised how many companies dont have a mobility strategy this late in the game. May 26, 2011 how to create a mobile strategy for your business its not guesswork. Goals of the mobile strategy briefly stated, the mobile strategy encompasses two major goals. Mobile strategy guide chapter 1, introducing the mobile enterprise. It helps protect and secure your organization and empowers your employees to work in. However, the components are designed to work together, creating a comprehensive solution to help you determine your mobility and security strategy, today and into the future. Developing a modern mobile app strategy slideshare.
Nov 07, 20 heres a closer look at what you need to know to develop the right mobileoptimized content marketing strategy for your business. Then social media came along and added another dimension to marketing. Internal mobility the movement of employees from one position to another within a corporationis an efficient and costeffective method of talent deployment, and can be a significant component of a companys staffing strategy. This article will help you align all your mobility initiatives with the proper mobile strategy planning and. Developing a mobile strategy abhijeet chavan urban insight, inc. The evolution of mobile strategies in healthcare focuses exclusively on mobile strategy topics and the bigger picture. Ensure that highly mobile utah citizens are able to access and. During the mobile strategy planning, decisionmakers need to create a transition plan for any mobile initiative which affects the entire organization. Mobile strategy eboo the practical mobile strategy guide 06 share this page mobility is a hot topic. In the recently published ebook enterprise cloud strategy by eduardo kassner and barry briggs, we provide examples and learning experiences from microsofts own journey, as well as from those of our customers. The adoption of smart phones and tablets continues to grow in both the consumer and enterprise. But with multiple stakeholders and diverse views, creating a holistic strategy is challenging.
Morgan stanley mobile internet report, 2009 suggested strategies for wikipedia. Enterprise strategy revision summaries chapter topic page number 1 strategic management 3. Enterprise mobility management emm is the set of people, processes and technology focused on managing mobile devices, wireless networks, and other mobile computing services in a business context. Pdf samsungs innovation strategy in smart phones market. Political risk political risk is the risk that political or government action will effect the position and value of an organisation. Were focusing on a userfirst mobile strategy in this post, but its important to note that there is a larger context at work here. Ibm mobilefirst strategy software approach tony duong benjamin koehler tony liew colin mower sundaragopal venkatraman discover ibm mobilefirst strategy and solutions explore mobile platform, quality, management, and analytics learn by example with practical scenarios. This could be a mobile banking app to deposit checks. Build solutions not just based on features and functions but in accordance. Enterprise cloud strategy, 2nd edition azure blog and. Six essential steps for unleashing the power of enterprise. And here are seven strategies you need to launch asap. Gartner interviewed nearly 100 state service, business and technology representatives within 18 different.
How to quantify the success of your mobile enterprise. Aug 12, 2015 the answers help you guide the mobile strategy and identify where mobile technologies can make a difference. However, with competition coming from all angles and attitudes toward the. Business strategies for sustainable development based on the book business strategy for sustainable development. Now, with mobile browsing and ecommerce on the rise, any business that wants to stay ahead of the competition needs a solid mobile strategy. Six steps for building a longterm strategy for mobile 3. And most importantly, your mobile strategy will be directly impacted by this analysis. Mobile productivity means freedom of choice and byod as an option at the state and local level, employees are moving towards a new trend in mobile device usage flexibility.
Design a user friendly experience with security protocols for the new generation of employees with mobile first applications and platforms. The financial or other risk that a nations government. Enterprise mobility is an approach to work in which employees can do their jobs from anywhere using a variety of devices and applications. Webinar overview lay the framework for a robust enterprise mobile strategy. Defining a mobile strategy that is designed for state and local mobility can mean a lot of things to different people. Apr 21, 2016 so, what is a mobile strategy for 2016. Wikimedia should have a twopronged mobile strategy for users who will be using highspeed networks to access mobile internet and for a larger group who will still access mobile internet on slowspeed networks. Managing enterprise mobility and maintaining operational visibility of mobile usage used to be simple.
Nov 16, 2011 once a basic mobile optimizedtargeted site is in place, additional efforts for mobile apps is often taken on as a secondthird phase. Six essential steps for unleashing the power of enterprise mobility in your organization improve worker productivity and the enduser experience secure your devices, data, and network determine your application strategy prepare for the proliferation of devices optimize for virtualization develop a comprehensive enterprise mobility strategy. By understanding all the factors that contribute to. Many enterprise infrastructures have changed organically over recent years and have been influenced by culture change including. Right now, more than one third of all state and local agencies nationwide have matured their mobile strategy to a point where they are using formalized policies and. Mobile computing is long past the gee whiz i can get my emails and sign into hr from my smartphone phase. Today, enterprises are faced with increased global competition in an environment where customers are demanding faster delivery, better service and also want to gain significant and immediate business value by increasing productivity and reducing. Or it could be an auto insurance app that lets policyholders report accident information on the spot, alleviating the need for an adjustor to come to the accident site. Tips for developing a mobile device management strategy. Defining mobile strategy for government how state and local agencies can build. Worldwide enterprise and partner group at microsoft. Developing a mobile pdf strategy foxit pdf blog foxit.
Benefits of an enterprise mobility strategy when you create and execute a wellplanned mobile strategy for your enterprise. The adoption of smart phones and tablets continues to grow in both the consumer and enterprise spaces. It is advisable to avoid any overlap with a businesscritical initiative. If you dont have a mobile strategy, you are no longer relevant. Enterprise strategy, or corporate strategy as it is also known, is the broadest form of strategy within a business.
A recent gartner study found enterprise spending on mobile app development has remained low, accounting for just 10% of overall application development budgets. Mobile strategy according to the forrester consulting report, commissioned by kpmg, cios rate development of an enterprise mobility strategy as a key priority. Enterprise cloud strategy enterprise cloud strategy barry briggs and eduardo kassner also look for enterprise mobility with app management, office 365, and threat mitigation. A systematic comparison of the organisation to competition within the same industry. Mobile app development projects will outnumber native pc projects by a ratio of 4to1 by 2015 the market for cloudbased mobile apps is expected to grow by 88% from 2009 to 2014 it has an opportunity to work with lineofbusiness leaders to establish enterprise, crosschannel mobile strategies. We saw a lot of posts out there focus only on the team who will develop the strategy, rather than the actual components of the strategy. An enterprise mobility strategy defines business goals and objectives, lays out an implementation roadmap on how to get there, determines policies for governance and defines relevant measurement models to followup on roi. Making the most of mobile what a mobile first strategy. Finally, theres a strong need to focus on security and privacy and embed it into the mobile app environment. Features to consider when developing a mobile pdf strategy everywhere you look, you see that mobile first dominates current web strategies. How to create a mobile strategy that works, step by step.
Developing a mobile commerce strategy smart insights. Build solutions not just based on features and functions but in accordance to how your customers use handheld devices in their. Mar 10, 2015 a mobile strategy thats tailored to your startups goals and connected to your customers needs can help you connect with your target audience on a deeper level. Available in pdf, epub and mobi for kindle formats. Six building blocks for creating real it strategies. Enterprise mobile strategy resources and information. The best way is by implementing a mobile strategy for your business. Guidelines for managing the security of mobile devices in the enterprise ii authority. Beyond byod yuri diogenes, jeff gilbert, robert mazzoli isbn. Sage inter enterprise biservices localcontrol enterprise standards thinklocal, resistglobal. This publication has been developed by nist to further its statutory responsibilities under the federal information security management act fisma, public law p. How to quantify the success of your mobile enterprise strategy irrespective of the line of business, the success of this wireless movement is inversely proportionate the incremental e.
Defining mobile strategy for state and local government. Apr 25, 2017 below is an infographic of the emerging trends in enterprise mobility. What a mobile first strategy means for your business 5changing role of the cmo, vivaldi partners group, 2014 implications for the marketer as a printing operation, if we assume that your primary customer contacts these days likely have. Building a successful enterprise mobile strategy microsoft. Mobileexecutive summarytrendsstrategies strategic planning. Six steps for building a longterm strategy for mobile. The emphasis is on evolving a firstgeneration strategy to one that is more aligned with current mobile technologies and trends. The basic level of mobile security is to protect data and access to a network, but understanding the needs of mobile users and their devices is the key. Using our enterprise innovation index framework, we have analyzed innovation strategy for four leading smartphone companies apple, samsung, nokia and xiaomi, and generated a scorecard. An enterprise mobility strategy is less about managing mobile devices and more about being an advocate for the businessenabling the business to integrate and deliver new and innovative business.
718 25 1174 1437 667 1466 1497 986 1423 599 458 944 1465 116 1209 656 216 436 647 1477 427 921 71 848 1351 1448 696 805 1119